It seems just like yesterday when I wrote the post about students in the Fall 2014 Marketing Capstone class and their Professional Digital Identities. And yet, here we are a few months later and it is time to highlight another crop of outstanding soon to be professionals.
If you follow this blog you know that each semester that I teach Capstone, the students are required to build their online Professional Digital Identities. Essentially they are creating/building/maintaining their online brand. As a marketing professional who will have to utilize online tools to be successful, being able to showcase how they used some of those tools to promote themselves is an important challenge.
What have these students learned?
- How to find their voice. This is not easy, as many of us know. It takes practice and time to figure out the right balance between personality and professionalism.
- Which online channels have the biggest reach and impact on SEO. For some students ego searches on their names are easy and spit back all their results, for others (like myself) there is always one or more “alter-egos” that get in the way. Producing content on multiple channels allows students to learn which channels help raise their content faster.
- Managing multiple channels is not easy. It takes work. It takes time. It takes dedication.
- It takes a village. Linking to one another, sharing each others content, supporting one another, enables students to increase their visibility in positive ways.
I really can’t wait to see the places these students will go…and just maybe you might get lucky enough to hire one of these amazing graduates! In this group we have several who are already employed, others who have amazing travel aspirations, ones who plan to move on to graduate school, and a few others who are actively seeking opportunities. So without further ado, may I introduce you to the Spring 2015 Marketing Capstone Students:
So check them out and connect with them on LinkedIn. Watch them launch and be ready for the great things these Champlain Graduates will accomplish. And as always don’t miss your opportunity to #HireThisGrad.