Another year…more Ninjas!

Well, it’s that time of year again!

The students in the B.S. in Marketing here at Champlain College get to finish off their program with a CAPSTONE experience. This course is a five credit culmination of all of their work from their marketing program AND their core liberal arts learning.  It’s the place where they learn just how important critical thinking, communication, problem solving and being open to new experiences are to being a successful professional and member of society.

This year, we have a great group of students, who, as a part of their work in this class are pulling together their PERSONAL BRANDING PROJECT aka “The Social Media Ninja Project”. Last year I ran this project for the first time in our MKT420 class and you can read all about right here on this blog — just check out the tag on MKT420.

Students were asked to begin the semester by reading CRUSHIT! by @garyvee and then I asked them to hone in on their passion.  Something that they could sustain over a 10 – 12 week time frame that they could also Tweet about, write about, talk about and build a brand around.  The ultimate goal of course is to be able to show a potential employer that they truly “get” social media, content creation, and how to set goals and measure success.

And now, without further ado, I would like to introduce you to the Ninjas In Training. I hope you will follow them, provide them with feedback and input because come May, I’ll be awarding Social Media Ninja Status to a select few and will be asking all of you out there if you will HIRE THESE GRADS and based on the topics, you just might learn a thing or too as well!

So there you have it. The Senior Marketing Class of 2011 begins their social media training. Let’s see where they end up!

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