Author Archives: Elaine

Marketing Professor of Marketing at Champlain College in Burlington, VT

WIN Dinner with @pistachio at Champlain College

Heads up Champlain College Students and Alumni! A must see event: Laura Fitton (you may know her as @pistachio on Twitter) is coming to Champlain College on Thursday, March 22nd.  She'll be speaking from experience at 7:00 p.m., sharing her experiences as an entrepreneur, writer, and social media expert (she wrote the book…no really…she wrote…

Social Media Bootcamp Week 3

I know, I know…I’m turning in my homework late. And as a College Prof who is all about “turn your work in on time or you will lose points” this is bad. Really, really bad. No excuses. Just super busy with turning in the midterm grades last weekend and launching my MBA Marketing course. Yep,…

Social Media Bootcamp Week 2: Building a Social Media Strategy

Awesome does not begin to explain the key points made this week by speaker Matt Dickman (@mattdickman) from Webber Shandwick.  Since the homework this week is getting into specific detail about where we are and aren’t in our organizations, I’m going to move to just posting up my notes — those things I thought were…

My First Homework

I’m a student again. I’ve signed up for the Social Media Bootcamp offered by Media Bistro — if you want to learn a little about it, check out my post over at My Posterous. Meanwhile, here’s my first homework assignment… Dr. Elaine Young Marketing Professor, Champlain College Consultant in Residence, Champlain College Graduate Studies @ejyoung67…

Good information, but it could be prettier…

And that’s how it started. I posted the syllabus for MKT 490: Marketing Senior Level Internship on-line a few weeks ago with the following tweet: Shortly after I sent it out, I got this response from George Somers, a Computer Prof in Cali: Now, let’s be realistic. A syllabus, well, it’s not supposed to be…

How do you RE-IMAGINE education? Champlain gets CRAZY!

It’s no secret that many individuals have been calling into question the value of a college education. We have people giving students CASH MONIES to drop out of college and start a business (Thanks Peter Thiel for that awesome idea…sigh) and a recent study, “Academically Adrift: Limited Learning on College Campuses,” by sociologists Richard Arum…

I’m an Apprentice at Thoughtfaucet

Being a college professor means that summer is a time to relax. It evokes images of reading, taking vacations and thinking grand professorial thoughts (whatever those are). In my case, however, summer is a time to retool. As someone who teaches Digital Marketing, keeping up to date is incredibly difficult.  In the digital marketing arena…

2011 Social Media Ninjas

It seems not so long ago that I posted the list of new Grasshoppers who were on their way to being Social Media Ninjas in our Senior Marketing class at Champlain College. Students went “live” with their personal branding projects in February and here we are at the end of April and it’s time to…

Following My Joy: Course Development and Teaching FTW!

It’s been a year now since I took on the administrative responsibilities as an Assistant Dean. While I’m still teaching, I’ve had to cut my teaching load down considerably and focus on the hard work of curriculum development with a group of amazing faculty, managing course scheduling for each semester, attend myriad of meetings with…

Another year…more Ninjas!

Well, it’s that time of year again! The students in the B.S. in Marketing here at Champlain College get to finish off their program with a CAPSTONE experience. This course is a five credit culmination of all of their work from their marketing program AND their core liberal arts learning.  It’s the place where they…