Author Archives: Elaine

Marketing Professor of Marketing at Champlain College in Burlington, VT

How to pick a college: Tips for parents and students as they search for college

As a parent of a 14 year old 9th grader, and a college professor, a faculty advisor, and an administrator, I am probably more aware than others about the pressures and challenges facing our young adults as they engage in the college search process.  It is nerve-wracking and fraught with pressures, deadlines, tests, worries, financial…

Welcome #ccc410mkt…Time to Fly!

I love the college cycle. Every semester we start anew. A new door.  A fresh perspective.  New opportunities. I have written before how lucky I am to be able to teach a wide range of students at the college level — I teach them at all levels — first-year, sophomore, junior and senior.  This semester…

Social Media, Politics and Vermont

Last year (I love writing that!) I wrote a post calling out our Gov-Elect Peter Shumlin for his lack of continued use of social media tools to provide information to Vermonters on his transition.  The post generated some interesting comments and I owe a response to those who took time to respond: @rnadworny, @johnfmoore and…

Is there a role for social media in the Governor’s office?

Belated congratulations to #VT Governor-Elect Peter Shumlin! It was a nail-biter and I must say a very interesting campaign for many reasons. As the dust has settled and we’ve begun to get the news of administrative appointments I’ve begun to wonder “where hath gone the social media?” (it sounds so much more academic when I…

Presentation: How Social Media Can Help Grow and Engage Your Audience

I had a great opportunity today to present information to the Vermont Public Radio board of directors at one of their meetings.  I was invited to speak by Ted Adler the founder of Union Street Media and a VPR Board Member. The need was to provide context for the Board around social media tools and…

Facebook Memes: Unmet Potential — Why “Raising Awareness” is not Enough

I am participating in a Facebook Meme. What’s a “meme” you might ask?  According to Wikipedia (and yes, I LOVE THAT SITE): “A meme ( /ˈmiːm/, rhyming with “cream”[1]) is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other…

Getting out of the Weeds: #ccalumchat

I’m in the weeds. The tall 6 week weeds that come with back to school. They are spiky and sharp and they obscure your view. However, tonight a group of former students brought me out of the weeds and reminded me what it is all about. @nicholemagoon (former Ninja), @MBenti, @ryanfitz124, @caseyhopkins and @cailaburke all…

Designing your Social Media Strategy: A presentation at #vtweb on 9.16.2010

I’ll be the last presenter at the First Annual Vermont Web Marketing Summit tomorrow (that’s Thursday, September 16th by the way). It’s a tough spot to be in when the day includes @alecnewcomb with MyWebGrocer, @cmiddings with Seventh Generation, @tomfunk with Timberline Interactive, Max Harris with America’s Gardening Resource and @wookiesam (Bibi Mukherjee) of Curve…

To Tweet or Not to Tweet: A Presentation to the VHRA

I’ll be facilitating a workshop tomorrow (Monday, August 16th) to the Vermont Human Resources Association.  The focus of the day is “Leveraging Social Media to Maximize Success in HR, Recruitment and Career Development” and it promises to be seriously kick@ss! The lineup for the day is impressive and I am honored to be in the…

VTGOVSM Tips: A Ten Step Blogging Guide for Politicians

After reviewing the web presence of the five Democratic Vermont Gubernatorial candidates it became clear pretty fast that they are all struggling with a fundamental building block of online content. THE Of all the candidates only Susan Bartlett has a blog that even comes close to being a blog.  It got me thinking as to…