Category Archives: teaching

A Rubric for Determining a Social Media Ninja: An Update on a Class Experience

It’s the end of the semester and it is now time to determine who in the Marketing Management has achieved true Social Media Ninja Status. It’s been 14 weeks since the students began their journey by reading CrushIt! by Gary Vaynerchuk and then making their own personal branding plans.  What have they learned along the…

Social Media Ninja Status: That’s Impressive!

It’s been a little while since I wrote my post about the students in the Marketing Management class becoming Social Media Ninjas.  This is just a quick update for those of you wondering how it’s going. Well… Two students have job offers on the table right now. Another has been reached out to via twitter. …

Ninjas Have to Start Somewhere

Before a person can become a “Social Media Ninja” they have to start somewhere don’t you think? I suppose it would be good to start with explaining what a “Social Media Ninja” is. This semester in my Marketing Management class (#mkt420) the students are engaged in a semester long personal branding assignment inspired by Gary…