It’s been a little while since I wrote my post about the students in the Marketing Management class becoming Social Media Ninjas. This is just a quick update for those of you wondering how it’s going.
Two students have job offers on the table right now. Another has been reached out to via twitter. I won’t tell you who they are. I’ll let them do it.
By the way our class is now working with RADIAN6 which means these students will not only know how to run a full blown social media campaign — but they will be able to show measurement and success as well. Some of the students already know web analytics, so between the quantitative of GA and the qualitative of Radian6, that’s impressive. Here’s a post by Lauren Vargus of Radian6 outlining their higher education program — and talking about what the students in the class are doing.
We’ve also gotten some mentions in other places too:
- Campus Tweet: http://campustweet.tv/2010/02/18/being-a-social-ninja-2/ (by the way, we are still the THIRD CAMPUS with the amount of Twitter engagement at 171 registered users. For a school of only 2000 that’s impressive.)
- Talent Management Tech: http://www.talentmanagementtech.com/community/blogs/1005/532_college_students_social_media_and_the_job_search.html
We’ll see what else pops up but for now, we continue to apply what we learn in the classroom so that Champlain College Marketing Majors not only know the tools that are important, but how to use them, when to use them and when NOT to use them. The perfect mix of traditional marketing (target market, product, message, media channel, goal setting) and digital new media skills ready for the workplace. Now THAT’S Impressive!