Dec 15

#hirethisgrad IF you can get them!

High Five for HirerthisGradOh yes, it is that time of the semester already! Champlain College Marketing Seniors have once again completed their Professional Digital Identity assignment. It’s changed just a little this semester but essentially is focused on young people who are getting ready to embark on their professional careers making sure that their online content supports and
propels them successfully…instead of damaging them.

Consider this your inside track into hiring the best and the brightest for internships this coming spring OR for full-time work. But don’t wait too long…several already have jobs, internships and offers coming in!

So let’s get right to it shall we?

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Eleven awesome individuals…learn more about them on their blogs and be sure to follow them and connect. They’ll be doing great things, maybe even for your organization!


Luke Carpenter
Commercial Real EstateLuke Carpenter

Timothy Dubois
Event Managementtimdubois

Mike Frekey


Brendan Grahn
Digital Marketing


Page Hallock
Digital Marketing


Allie Hanson
Digital Marketing


Scott Kliczewski
Digital Marketing


Jillian Leslie
Marketing and Psychology
Social Media and Community Management


Sam McCarthy
Branding, Marketing and Advertising


Christian Olivieri
Event Management


Jorie Spaulding
Marketing, Photography, Branding and Advertising


And there you have it! Jorie, Christian, Sam and Mike are all graduating this December. The rest have just one more semester and they will be ready for full-time work. Of course you could always reach out to them to see if they’d like to intern with you!

Apr 15

Oh The Places You Will Go. #HireThisGrad

It seems just like yesterday when I wrote the post about students in the Fall 2014 Marketing Capstone class and their Professional Digital Identities. And yet, here we are a few months later and it is time to highlight another crop of outstanding soon to be professionals.

If you follow this blog you know that each semester that I teach Capstone, the students are required to build their online Professional Digital Identities. Essentially they are creating/building/maintaining their online brand. As a marketing professional who will have to utilize online tools to be successful, being able to showcase how they used some of those tools to promote themselves is an important challenge.

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What have these students learned?

  1. How to find their voice. This is not easy, as many of us know. It takes practice and time to figure out the right balance between personality and professionalism.
  2. Which online channels have the biggest reach and impact on SEO. For some students ego searches on their names are easy and spit back all their results, for others (like myself) there is always one or more “alter-egos” that get in the way. Producing content on multiple channels allows students to learn which channels help raise their content faster.
  3. Managing multiple channels is not easy. It takes work. It takes time. It takes dedication.
  4. It takes a village. Linking to one another, sharing each others content, supporting one another, enables students to increase their visibility in positive ways.

I really can’t wait to see the places these students will go…and just maybe you might get lucky enough to hire one of these amazing graduates! In this group we have several who are already employed, others who have amazing travel aspirations, ones who plan to move on to graduate school, and a few others who are actively seeking opportunities. So without further ado, may I introduce you to the Spring 2015 Marketing Capstone Students:

Mikayla Caprio

Mikayla Caprio

Meg Carrington

Meg Carrington

Steven Charnley

Steven Charnley

Melissa Chase

Melissa Chase

Luke Garnet

Luke Garnet

Julia Haass

Julia Haass

Sarah Hebert

Sarah Hebert

Katherine O'Neil Murphy

Katherine O’Neil Murphy

Julia Nittler

Julia Nittler

Casey Reagan

Casey Reagan

Kayleigh Vespa

Kayleigh Vespa

Christian Williams

Christian Williams

Jake Wollman

Jake Wollman

Emily Zelko

Emily Zelko

So check them out and connect with them on LinkedIn. Watch them launch and be ready for the great things these Champlain Graduates will accomplish. And as always don’t miss your opportunity to #HireThisGrad.

Oct 14

Hire This Grad: Fall 2014

unemployed-lol-cat4I love this time of year. It’s the time in my Marketing Capstone class when the seniors have been working on their Professional Digital Identity (PDI) projects enough for the “big reveal”.  We are past midterm and in just a few short weeks (six to be exact) they will be presenting their final PDI to the class and to professionals in the field.

The PDI project is one that we’ve been doing in the Marketing Capstone for some time. The guidelines are pretty straightforward and are based on the fact that to be a marketing professional in a digital age, a student must show that they are more than proficient with social, blogging and analytics tools.

This semester there are nine outstanding seniors, three of which are graduating in December, who are getting ready to transition into the professional world. This is your opportunity as potential employers to get a sneak peak at their awesomeness!

Like what you see? Better reach out to them right away! I’ve got students who have had three – four internships, studied abroad in China, held down full time jobs, managed projects for clients and know social media tools, analytics, event planning, promotions, video, digital marketing, and can communicate clearly, professionally, and confidently.

In other words…you better move quick employers because they are going to take the world by storm!

Time for you to #hirethisgrad

Chrissy Delphia: Event Planner

Chrissy Delphia

 Taylor M. Downs: Community Manager and Dog Lover

Taylor M. Downs

Jenna Giguere: Arts Marketer and Dancer

Jenna Giguere

Mikey Gongwer: Event Promotions, Copywriter, Avid Skier

Mikey Gongwer

Alex Greenberg: Videographer, Storyteller, Skateboarder

Alex Greenberg

Kyle Judd: Digital Marketing, Event Management, Beer Aficionado

Kyle Judd

Jake Keohan: World traveller, International Foosball Champion

Jake Keohan

 Wylie McKenzie: Digital Marketer and Homebrewer

Wylie McKenzie

Isabelle Monticolombi: Fashion Maven and Community Manager

Isabelle Monticolombi


And there you have it. Nine awesome young professionals ready to take on the world. For those of you looking, Taylor, Alex and Isabelle graduate this December. Everyone else graduates in May.

What are you waiting for?


Sep 14

Developing your Professional Digital Identity

Each semester when I teach my marketing Capstone course, the students engage in a semester long process to build up their personal brand. We call it the PDI or Professional Digital Identity. Throughout the years it has been updated and tweaked a bit, but has primarily stayed focused on helping our graduating seniors show their expertise not just in digital marketing tools, but also in content development, while highlighting their passions and interests.

The results of their work have been outstanding and many students have been able to secure internships and jobs because of what they practiced and learned through this assignment. Just see for yourself and look back over the years on this blog by reading the #ccc410mkt tag.

I’m quite passionate about this particular project and over the years have seen first hand just how important it is for students to complete this work. And yet, at the same time, I see how it is becoming even more important for most individuals to take a hard look at their online identity and make sure it reflects them in a way that will help them professionally.  Don’t believe me? Check out this handy infographic posted at UndercoverRecruiter from Reppler that tells an important HR story:

How Employers Use Social Media to Screen Applicants

So here are five things I think everyone should do to develop their own PDI. Oh, and if you want to see what my students are required to do just take a look at the PDI assignment guidelines.

  1. Google yourself. You might be surprised by what you find.
  2. Assess your current social media content and “professionalize” it. Delete content that could get you overlooked, add content that will spark employer interest. Be sure to maximize the security and privacy settings on tools like Facebook and take control of the content that is posted about you.
  3. Make it easy for people to find you. Pick a username and use it across all your social profiles. Put links to all of your online content sites on all of your online content sites. For example from this blog you can find all of the social accounts I am active on. From my LinkedIn you can find my blog, from my G+ you can find all my accounts as well as my blog.
  4. Pick one or two online tools to create content with — and build quality content about yourself. A blog is a great way to start, but if you don’t feel you have time for that, then use Twitter, or tools like Medium to create smaller, more manageable content, or go visual with Prezi, or Instagram, or Pinterest. Make sure you do put quality effort into LinkedIn.
  5. Build your network. Use LinkedIn, Twitter, and Klout to find people to follow, read, and connect with. Share great content. Try to meet people in person when you can. Participate in Tweetchats that have to do with your chosen field.

It’s not hard to do, but in today’s digital workplace it’s becoming even more vital that you have a Professional Digital Identity that will help you … not hinder you. Want to see how you stack up? Try this handy PDI Rubric I created for my students.

Oh, and as a special BONUS: take a look at Brandyourself.com for a handy way to increase the visibility of several of your online profiles for free. You can also take a look at Reppler to help you as well.


Jan 14

Kick off the New Year and #hirethisgrad

I think there is no better way to kick off the New Year (and a bit of a blog hiatus) than highlighting the work done by Marketing Seniors from the fall semester. A great group of students with a variety of backgrounds and interests — all building their professional digital identity as they get ready to launch their professional lives. Most of these students are graduating in May so act now and #hirethisgrad! I know they will be in great demand!

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Tess Cristen: Focus on Fitness and Nutrition. She’s planning on becoming a personal trainer and with her background and knowledge I’m sure she’ll go far! http://tcristen.wordpress.com/

Lochlan Dougherty: Sports of many kinds and branding are his interests. If you are a sports organization needing to up your digital profile and engage your fan base he’s a great hire! http://lochlandougherty.wordpress.com/

Johanna French: A passion for entrepreneurship and marketing means she has an agile mind and she’s ready to help you grow your start-up  into the next big thing. And she graduated in December.  http://jomarfrench.wordpress.com/

Leif Gurdin: Numbers cruncher, and e-Sports fan, he gets analytics in many different forms. Couple that with a passion for marketing and you have someone who will help you make it count when it matters. http://leifgudin.wordpress.com/

Kayla Hedman: A prolific story teller with a creative eye and a wide mix of strong marketing skills, she has a passion for interior design. Are you a magazine looking for a young, energetic and creative addition to your team? http://kaylamhedman.wordpress.com/

Matt Leap: Marketing major along with an MIS minor. He has a love of sports and a passion for digital marketing and analytics. Are you a sports organization looking to for a digital marketing wiz? He might be the perfect fit! http://mattleap.wordpress.com/

Joey Pellegrino: A creative writer with interests that range far and wide. One of the only people I’ve every known to spend time over the summer WWOOFing (read his post about it to find out more). Here’s an individual who will do very interesting things. I wonder if the Peace Corps is in his future!  http://joeypellegrino.wordpress.com/

Adam Rowe: If you’ve ever read Lovemarks you would understand Adam’s passion and interest for branding (if you haven’t read it, you should).  He truly enjoys looking at ways to communicate the benefits of a luxury brand. http://adamtimothyrowe.wordpress.com/

Matt Scarpa: His passion lies in snowboarding and snow sports. Whether it’s for a brand or a mountain, he loves the lifestyle and the East Coast snow scene. So much so he’s started an addtional blog all about it. Read more here: http://mattscarpa.wordpress.com/

Mike Snook: Personable and humorous, Mike is what I would call an old school marketer — someone who gets how important people relationships are. And he’s taking that old school approach and going new school with his work in digital marketing and most specifically social media marketing. He’s putting it to work for a local country music personality…perhaps he can put it to work for your organization. http://michaelsnooksite.wordpress.com/

Joey Szela: A small business owner, Joey doesn’t need a job per se, he needs clients. His work speaks for itself, but what I can tell you is that his video skills are first rate and they are only getting better. Take a look at his blog, and then contact him for your next video project! http://josephszela.com/ 

Ryan Terry: Another student into sports, but his focus is snow sports.  He’s already interned for a sports marketing firm in Canada and with his background and skills he’ll be a great asset to your firm or your mountain. http://ryanterry92.wordpress.com/

Matt Upshall: More than an action sports fan, Matt wants to combine his marketing interests with an industry that he loves. His motto is to do what he loves, and his passion for the action sports industry shines through. http://upshallmatt.wordpress.com/

And there you have it. The seniors from the fall 2013 semester of the marketing capstone. Ready to take on the world, or at least their own little piece of it. Take some time to look through their work. You won’t be disappointed, and hey, you just might hire one of these grads!

Apr 13

Teaching Social Media Marketing Means Getting Hands On

kittyeducationChamplain College is getting ready to graduate the class of 2013 (commencement is just a few short weeks away!) and that means a whole host of Marketing grads are ready for YOU to hire them!

And unlike that little kitty right here, these students know exactly what to do with their education. At a time when employer expectations are high and many individuals assume that college graduates automagically know all the latest and greatest tools of the marketing trade, I can say with confidence that the young women and men I’m about ready to showcase actually do know all the latest and greatest tools of the marketing trade. And they can prove it.

It takes getting hands on to really understand the tools in demand in marketing.  From SEO, to analytics, to blogging, to social media marketing, to building an online brand, these students have actually done it.  Teaching social media marketing means creating a curriculum that weaves the tools throughout their classes, where expectations are that students will not just read about the tools, but they will use them. From their first year at Champlain, marketing students have had to utilize tools such as Twitter (yes I even developed a rubric for it!) and various blogging software to tell stories and fulfill academic requirements. They have had to read and follow bloggers ranging from David Armano, to Danny Brown, to Avanash Kaushik, to Laura Fitton, to Ann Handley. They have had to work on class projects for brands ranging from Sugarbush, to Fiddlehead Brewery, to Darn Tough Socks. They’ve written marketing plans, implemented events, made digital marketing recommendations, analyzed analytics, and created branding campaigns. And it all culminates in their senior capstone class where they bring it all together.

The goal, as they graduate, is to get found on Google. To build a social brand that has clout (and Klout). To create a full Professional Digital Identity (PDI). An online ecosystem that shows employers:

  • Writing and thinking through an ongoing blog
  • Personal philosophy through a reflective statement
  • Strengths/Values/Work illustrated through narrative and images
  • Social media experience through a presence on Twitter, Google+, LinkedIn and others

The PDI is designed to help our students provide employers with a dimensional look at who they are, what type of employee they might, and to help our students get fully hands on with the tools of the trade. The assignment requirements are in-depth, and emphasize critical thinking and a holistic approach to building their online digital identity. Their final work will be graded on how well they met the requirements which include content, social media, SEO, visual identity, and how they have measured success (we’ve explored quantitative tools like Google Analytics and the built in WordPress analytics as well as qualitative tools like Klout, Kred and Tweetgrader).

Just 15 weeks ago most of these students had a basic LinkedIn profile, very little on Google+, and a mix of content on Twitter. Some had blogs they had started, most hadn’t been keeping them up. They have learned what it takes to have to create ongoing content, utilize social media to build their following, write search engine friendly content, link their online properties, and endorse and follow one another in order to build stronger results. They have had to set goals and see how those goals have been met…or not. In other words, they have been learning…by doing.

So when one of these students shows up at an interview, they won’t be afraid to show their social media, they’ll be proud of it and you’ll really, really want to hire that grad!

Each of these students has been working hard, and since their final PDI isn’t actually due until the 25th, I anticipate they will be continuing to update and even change their content as they complete the assignment, so don’t be surprised if you go to their sites to check them out and find that they’ve made even more changes!

Kaisey Arena:
Initial Klout: 33| Current Klout: 65


Samantha Beebe:
Initial Klout: 16 | Current Klout: 43


John Desmond:
Initial Klout: 49 | Current Klout: 54


Ricky Fitzpatrick

Initial Klout: 36 | Current Klout 42


Ollie Fichera:
Initial Klout: 46 |Current Klout: 60


Quillan George:
Initial Klout: 55 | Current Klout: 62


Jess Lowell:
Initial Klout: 44 | Current Klout: 60


Tommy Lyga:
Initial Klout: 33 | Current Klout: 62


Adam Miller:
Initial Klout: 19 | Current Klout:  44


Colby Sears:
Initial Klout: 15 | Current Klout: 63


Nikki Tetreault:
 Initial Klout: 51 | Current Klout: 61


Samantha Winchell:
Initial Klout: 24 | Current Klout: 56



And there you have it. To get graduates ready to take on the jobs that are available, it takes giving them an opportunity to get comfortable with the tools of the trade. It takes more than theory and discussion. It takes doing the work and building a professional digital identity. This is not just the culmination of four years of academic, project based, internship focused, education. It is the stepping stone to a career in marketing. It is not just an ending but the beginning of great things yet to come.

Note: This page was updated on 4/22 to reflect a new domain for one of the students, and to update the name of another student. It was updated on 4/26 to add a new student to the list.

Aug 12

Advice to new college students and their parents: Have fun, learn new things, give and get stickers

I’m on sabbatical. This of course, is a very good thing for me as I’ve been working for 12+ years in higher ed with no break — teaching, running programs, building curriculum and being an Assistant Dean.  It’s a little secret that we faculty suffer from burn out. Well, maybe it isn’t that big of a secret really, but in my case, I knew I was running on fumes, but it wasn’t until the end of the spring semester when I realized, in a very hard and personal way,  just how bad it was. I had a group of individuals let me know, very clearly and quite bluntly just how they felt about the work that I do. They took their opportunity to let me know in no uncertain terms that maybe I should rethink my chosen profession. It hurt. I cried. I felt perhaps they were right. And then I had this summer. And now I have the fall.

To that group of students I want to say thank you.  While I wish you had come to me personally because I thought I had formed close relationships with you over four years, and I wish you had had the courage to tell me to my face you were unhappy, thought I was pushing you too hard, thought I wasn’t listening to you, I understand.  The upside is you’ve given me a great deal to think about. The downside is because you all chose to be anonymous and not come talk to me, I didn’t know you were unhappy until it was too late.

So in honor of  that class and the valuable lesson they have taught me, as we begin a new school year, I would like to take a few moments to provide you, first time college students, and your parents with some words of advice that you might not get any where else.

First to parents:

This is your child’s “first year”. They are first year students. They are away from home for the first time. Everything is once again a first. Please take some time to consider the following points:

  1. It’s time to let go. Your work is done. Really. Now it is time for your child to stand on their own two feet, make their mistakes, learn, grow and have experiences that will continue to shape them into the adults they are becoming.
  2. Sit tight and wait for the 5th week slump. Be ready for it. Arm yourself. Encourage your child to seek out help. To talk to their professors. To go to the counseling center. To use their resources. But unless we are talking an extreme circumstance, don’t bail them out. Trust me on this. They will be stronger for it.
  3. Please. Please. Please. If your child has a medical condition, a learning issue, or any type of issue that will effect how they act in the classroom, make sure they talk to their professors about it (see my advice to students below).
  4. Care packages with stickers are always a win.
  5. Unfriend your child on Facebook. Really. Now is the time to let them share with you what they want to share with you, but you don’t want to see everything. There are some thing that parents just shouldn’t know. Think about when you were their age, and what you didn’t share with your parents.
  6. Do get your child’s class schedule so you know when NOT to text them — for example during a class.  Professors really don’t like that.
  7. Don’t try to get your child an internship or a job and please don’t set up their schedule for them. They can do this…and they have resource on campus to help them.
  8. If your child gets a bad grade it is what they earned. I’m sure your child is awesome. But, don’t call the professor to argue about the grade your child received. As a matter of fact, don’t ever call the professor. Encourage your child to talk to the professor.  I provided some advice on this last January in a US News article.
  9. Be ready for reality. Maybe your child isn’t really ready for college. It’s ok. Don’t push them to be here if they aren’t ready. When they come home to visit after midterm and their grades are bad, don’t be angry, but be ready to have the conversation about what they really want. The first semester is overwhelming and homework often isn’t the priority.  Many can turn it around the next semester. For those who can’t it might be time to rethink the college plan.
  10. Celebrate the fact that your child is in college and away from home. Have fun with that. Focus on your other children, or on yourself. It’s a good time of life.

And now for you first year students:

Yep. Feel that energy? That excitement? You are FREE! So much to experience and so much responsibility all at once. Everything is new. New friends. New experiences. Oh…and yeah…there’s that academic thing. Those classes.

Your priorities are well…let’s be honest, not the same priorities that I, as a professor, set for the classroom.

So here’s my tips for you:

  1. Yep have fun. Experience everything you can…but please be safe. College is awesome, but just like high school, it is not the end all and be all of your life. Trust me on this. There is so much more awesome to come.  This is the start of it. Do it right, be safe, live to tell the tales of all the epic you had in college.
  2. Get to know your professors. We don’t have to be your friends (although that can happen), but it is better to come talk to us during office hours, or when we are in the cafeteria. Get to know us as individuals and not scary, judgey, stodgy, old people who find you annoying. Honestly we really don’t find you annoying. Most of us teach because we like to be in the classroom — and we like to teach you and watch you develop into kick ass adults.
  3. If you have a medical issue (say like you are on meds to help with ADHD for example) tell the professor. Get yourself to student services for the accommodation form. Seriously. Now is NOT the time to think you can go off your meds or change your support system now that you are out of high school. I cannot tell you how many students I’ve watched flame out because they thought that now they were out of high school, they could go off their meds. First year is TOUGH. Don’t make it harder.
  4. Don’t let your parents help you. Ask for their advice, certainly. Talk to them, of course. But, when you aren’t sure what to do for signing up for classes or in a class or how to cope, use your resources on campus to help you. Yes, it’s scary. Yes, it’s hard. But trust me on this one, you’ll find that your professors care and will help you. Your RA’s care and will help you. Asking your parents to help you do it will not help you in the long run.
  5. If you are not happy in a class — if you feel that you aren’t learning anything you have some choices.  You can whine and complain to your friends. You can whine and complain to your parents. Neither of which will get you much (although parents might call, which is expressly against #4 above). Or, you could meet with your professor. You could ask for help, explain that you are not understanding, or that you would like more interactivity, or that you need more clear direction. What’s the worst thing that could happen? The professor says no. Then you have some more choices, such as drop the class, or go talk to the Dean. In other words, now is the time to learn how to advocate for yourself. Complaining to no one in particular gets you nowhere — practice advocating for yourself in a positive way and you’ll be able to do it once you are in the workforce.
  6. If you are not happy in a class you can always express your opinion in the class evaluations. See my intro above to the downside of this method.  Upside is you express your point of view which can often impact the performance evaluation of a faculty person. The downside is it doesn’t help you get what you need (see #5 above).
  7. Ask your parents to send you care packages. That’s what they should do to help you. Stickers are awesome. Ask for stickers.
  8. Join stuff. Get involved. Clubs, events, outings. Do it all.
  9. Plan ahead. For study abroad. Whatever it takes. No matter how scary it is. Study abroad. Start planning now, in your first year. Talk to your professors about this. Get internships in the areas that are interesting to you. If your college doesn’t have an internship program, go out and do it anyway. Start thinking about this your first year. Take action in your sophomore year. Then do it again in your junior year and again in your senior year. It will make your classes so much more meaningful. Your professors can help with this too.
  10. Stay humble. You are learning a great deal. But this doesn’t mean you know everything. These days we are all life long learners. When you walk into a classroom, don’t judge your professor by their age or by their looks — you don’t like it when we judge you that way. Be open to learning always and remember you will NEVER know it all. As a professor I only know the stuff I know. There’s tons I don’t know, and I learn from my students every day.

So parents and students of the class of 2016 (for those of you on the four year plan) I wish you luck during this time of transition. It’s a wonderful time. It’s a scary time. Opportunity is in the air. Seize it each and every day, because before you know it, graduation will be here and you will be remembering your first year experience with nostalgia.

Apr 11

2011 Social Media Ninjas

It seems not so long ago that I posted the list of new Grasshoppers who were on their way to being Social Media Ninjas in our Senior Marketing class at Champlain College. Students went “live” with their personal branding projects in February and here we are at the end of April and it’s time to reveal the Social Media Ninjas for Spring 2011.

First, let’s begin with the rubric which this year I tweaked a wee bit to include a Google search to find out just how the students stacked up according to the Googles. We had some interesting results and it’s no surprise that those who dominated their ego search for their name scored high on the rubric.

The rankings are simple:

  • Social Media Ninja = A
  • Specialist = B
  • Apprentice = C
  • Grasshopper = D/F

Getting there, however is not so easy and it really does take quite a lot of work.

This year I watched as the students learned a great deal about what it really takes to engage in social media. Even with passion there are days when it is very difficult. Creating engaging content, linking, responding, tracking…it takes time, dedication and a willingness to be present, always learning and continually curious. At the end of the day, regardless of the final ranking I believe that every one of the students in #ccc410mkt learned a great deal this year.

So here we go… our top results for Spring 2011!

Specialists: These are the students who really pushed hard. They might have changed things in mid-stream and ran into some barriers but in the end they all were able to gain their stride and really start creating content, make connections and start to make an impression on others outside of their F2F social circle.  I’ve made some specific notes after each one.

And now…for the Ninjas. The Social Media Ninjas. They rocked it from the start — well sometimes they crashed and burned (one had their site down for a month) but in the end they rallied, listened to the feedback, made connections, built communities and created content that is having an impact on a wide circle of people well beyond #btv and #campchamp!

And the Ninjas Are…



Tricia stood out because not only was she consistent, she has employed all the tools, made the connections and has helped her peers grow (Google searches for the different students often showed her blog with links to them in top results). She gets community. She gets how to leverage the tools and above all she has taken @garyvee’s advice and CRUSHEDIT!

@klei_ber@Klei_ber (aka @culturecycles)


Brian has been working with his passion, Culture Cycles prior to our class.  I have seen him really grow this blog and learn how to make the Twitter feeds and Facebook much more meaningful. He has built a great fan base for the blog and is now seeing what happens when he intentionally injects more of himself into the Culture Cycles brand. He overcame a huge tech failure and hasn’t lost any readers by keeping the site fresh, engaging and interesting.





In a very short time, Nate has begun to make a big impression with his blog — his focus on home brewing and most importantly helping to educate others about home brewing is helping him to gain recognition in a niche area. He’s taking @garyvee’s words to heart and helping others to learn and understand about something he is passionate about. As he has begun to find his voice, Nate has been expanding his content to not only provide how-tos but also connect the home brewing community together. It’s all about adding value and Nate has shown how it can be done.


@tech5@Tech5 (aka @tfquilty and @Alexqmfashion)



Alex has taken his passion and has woven it throughout his work here at Champlain. His goal is to go back home to Chicago and run the family business — a military surplus store — that has helped outfit costumes in movies. He loves military fashion and has taken this assignment to new heights by using it to fuel his business idea through different twitter accounts, a blog and his newly launched business website. He has linked them all and created a foundation for an online brand that will broaden out the scope of the traditional historian/antique military buff to the fashion world where as it turns out, many folks really like to wear the military garb!

And there you have it.

The 2011 Social Media Ninjas from Champlain College’s Senior Marketing Capstone class.

I hope you’ll follow the Ninjas and the Specialists and of course consider hiring them — if they can do all of this for themselves…imagine what they can do for you!