And that’s how it started. I posted the syllabus for MKT 490: Marketing Senior Level Internship on-line a few weeks ago with the following tweet: Shortly after I sent it out, I got this response from George Somers, a Computer Prof in Cali: Now, let’s be realistic. A syllabus, well, it’s not supposed to be…
It’s no secret that many individuals have been calling into question the value of a college education. We have people giving students CASH MONIES to drop out of college and start a business (Thanks Peter Thiel for that awesome idea…sigh) and a recent study, “Academically Adrift: Limited Learning on College Campuses,” by sociologists Richard Arum…
Being a college professor means that summer is a time to relax. It evokes images of reading, taking vacations and thinking grand professorial thoughts (whatever those are). In my case, however, summer is a time to retool. As someone who teaches Digital Marketing, keeping up to date is incredibly difficult. In the digital marketing arena…
It seems not so long ago that I posted the list of new Grasshoppers who were on their way to being Social Media Ninjas in our Senior Marketing class at Champlain College. Students went “live” with their personal branding projects in February and here we are at the end of April and it’s time to…
It’s been a year now since I took on the administrative responsibilities as an Assistant Dean. While I’m still teaching, I’ve had to cut my teaching load down considerably and focus on the hard work of curriculum development with a group of amazing faculty, managing course scheduling for each semester, attend myriad of meetings with…
Well, it’s that time of year again! The students in the B.S. in Marketing here at Champlain College get to finish off their program with a CAPSTONE experience. This course is a five credit culmination of all of their work from their marketing program AND their core liberal arts learning. It’s the place where they…
I love the college cycle. Every semester we start anew. A new door. A fresh perspective. New opportunities. I have written before how lucky I am to be able to teach a wide range of students at the college level — I teach them at all levels — first-year, sophomore, junior and senior. This semester…
I am participating in a Facebook Meme. What’s a “meme” you might ask? According to Wikipedia (and yes, I LOVE THAT SITE): “A meme ( /ˈmiːm/, rhyming with “cream”[1]) is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other…
I’m in the weeds. The tall 6 week weeds that come with back to school. They are spiky and sharp and they obscure your view. However, tonight a group of former students brought me out of the weeds and reminded me what it is all about. @nicholemagoon (former Ninja), @MBenti, @ryanfitz124, @caseyhopkins and @cailaburke all…
It’s the end of the semester and it is now time to determine who in the Marketing Management has achieved true Social Media Ninja Status. It’s been 14 weeks since the students began their journey by reading CrushIt! by Gary Vaynerchuk and then making their own personal branding plans. What have they learned along the…