I will be presenting tomorrow at Senator Patrick Leahy’s 18th Annual Women’s Economic Opportunity Conference. My topic is Twitter. I’ll be kicking off the afternoon with a beginners workshop and then ending the day with an advanced workshop.
The challenge, of course, is that there is only one hour for each workshop. However, I think I’ve captured the basics in my presentation decks.
GETTING STARTED WITH TWITTER (1:00 p.m. – 2:00 p.m.)
Learn the basics of Twitter from crafting a strong bio, to navigating the interface, and constructing meaningful content. We’ll debunk myths about followers, learn how to manage the settings and get you ready to start Tweeting like a pro! This workshop is for those who are getting ready to kick off a Twitter profile. Either you’ve never used Twitter before, or you have just started and are not sure what to do next.
I love teaching a “getting started” workshop on this tool. I’ve been Tweeting since 2007 — I can’t believe it’s been over seven years that I’ve been working with this tool.
I get a lot out of introducing people to just how powerful and interesting this tool is. In this workshop I’ll cover the basics. From what Twitter really is to understanding the interface and how to write your first Tweet. My goal by the end of the hour is to get people interested enough that they will jump in and give it a go! View my presentation.
TAKING TWITTER TO THE NEXT LEVEL (2:15 p.m – 3:15 p.m.)
Move beyond the basics of Twitter and learn how to curate and leverage favorites and lists. Participate in Tweetchats to promote your brand and build connections. Manage multiple accounts with third party software, and track clickthrough rates. We’ll also cover basic Twitter analytics to measure success. This workshop is for those who have been using Twitter but want to take it further. Ideal for small businesses and individuals alike.
In this more advanced course, we’ll be covering some great features of Twitter. I’ve highlighted ways in which I use Tweetchats, will be talking about some tools that I’ve used to manage Twitter, and the new release of Twitter Analytics — which I’m really having fun exploring.
This is my first year at the Women’s Economic Opportunity Conference and I’m looking forward to talking with the attendees about something that I enjoy so much.