Women, Businesses and Winging It

Women Business Owners Network

I’m privileged to once again be invited to speak at the Annual May Conference for the New England Women Business Owners Network.  I’ve been asked to showcase “Who is doing the web right”. I’ve given it a lot of thought and have decided that this year I’m going to do things a big different.

In the past I’ve pulled up the presentation and walked attendees through a group of WBON Members who are doing some great things on the web using a variety of tools.  Frankly folks, I’ve played it safe.  I’ve prepped, used the PowerPoint with screen shots and laid each item out clearly.  Then, I’ve opened up the floor to Q&A. Admittedly, in the past, it’s been unclear if we would have internet connectivity so I’ve felt I should go in ready regardless.

Perhaps I’m taking advice from one of my students, Carolyn, who has pushed us all to “Get Risky” this semester but I’ve decided to NOT go in with a prepared “Presentation”.

Instead I’m going to “Wing It”.

Ok, well maybe not really wing it.

More like “intentionally be unstructured”.  I’ve pulled out three WBON members (Kim Dubrul, Laura Aridgides and Meredith Martin Davis) and completed a quick assessment which I’ll lead with and then…well…it will be up to the audience. I’m going to turn this into a full blown, on-the-spot critique/recommendations session.

Why?

Because while many businesses are making the right moves, the online tools and options keep changing so fast that we can always improve.

I’ll let you know how it goes after tomorrow is completed.

Cross your fingers for me that we have internet connectivity at the hotel — because if we don’t, I’m not sure what I’ll do for that hour!

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